BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	33 268	-5.2%	12.7%	-0.7	43 208 650	-3.3%	18.6%	-0.8	0.2%
MoM	152 072	-5.6%	13.1%	0.1	193 406 994	-5.9%	18.9%	-0.2	-5.0%
YTD	1 888 717	-18.8%	9.9%	-0.1	2 417 232 472	-0.2%	14.0%	0.9	-17.7%
MAT	2 009 850	-19.2%	9.9%	-0.1	2 563 153 018	-0.2%	14.0%	1	-18.3%
KAPSIKAM
WoW	14 105	-7.3%	2.5%	-0.1	11 961 484	-6.6%	3.9%	-0.2	-3.4%
MoM	65 180	-5.0%	2.5%	-0.1	54 750 418	-5.3%	3.9%	-0.2	-1.1%
YTD	664 559	-14.4%	2.3%	-0.2	565 758 399	4.7%	3.7%	0	-5.2%
MAT	712 581	-15.5%	2.3%	-0.3	603 993 211	4.2%	3.8%	0	-5.8%
VIPROSAL
WoW	8 573	-12.0%	1.5%	-0.1	7 105 784	-9.0%	2.2%	-0.1	-3.7%
MoM	41 174	-2.4%	1.5%	0	33 045 206	-3.4%	2.3%	-0.1	-0.7%
YTD	439 436	-25.9%	1.5%	-0.4	354 394 121	-7.3%	2.2%	-0.3	-5.7%
MAT	469 398	-27.0%	1.5%	-0.4	377 495 563	-7.5%	2.2%	-0.3	-6.2%
SULFARGIN
WoW	1 603	-13.8%	0.4%	-0.1	1 537 818	-10.7%	0.8%	-0.1	-0.5%
MoM	7 334	-8.0%	0.4%	0	6 811 565	-1.6%	0.9%	0	-8.2%
YTD	72 759	-6.7%	0.4%	-0.1	68 925 223	4.9%	0.7%	-0.1	6.9%
MAT	76 507	-9.7%	0.4%	-0.1	72 339 064	3.1%	0.7%	-0.1	6.4%
APILAC
WoW	367	12.9%	24.3%	3	301 365	14.9%	44.5%	3.3	-0.8%
MoM	1 594	-15.5%	23.0%	-0.9	1 020 644	-18.2%	39.4%	-7.2	-12.1%
YTD	33 819	-40.0%	27.1%	-5.5	26 113 074	-34.4%	64.6%	-8.7	-27.8%
MAT	36 182	-39.7%	26.9%	-5.7	28 035 696	-33.4%	64.8%	-8.4	-27.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 888 717	-18.8%	9.9%	-0.1	2 417 232 472	-0.2%	14.0%	0.9	-17.7%
KAPSIKAM	664 559	-14.4%	2.3%	-0.2	565 758 399	4.7%	3.7%	0	-5.2%
VIPROSAL	439 436	-25.9%	1.5%	-0.4	354 394 121	-7.3%	2.2%	-0.3	-5.7%
SULFARGIN	72 759	-6.7%	0.4%	-0.1	68 925 223	4.9%	0.7%	-0.1	6.9%
APILAC	33 819	-40.0%	27.1%	-5.5	26 113 074	-34.4%	64.6%	-8.7	-27.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 009 850	-19.2%	9.9%	-0.1	2 563 153 018	-0.2%	14.0%	1	-18.3%
KAPSIKAM	712 581	-15.5%	2.3%	-0.3	603 993 211	4.2%	3.8%	0	-5.8%
VIPROSAL	469 398	-27.0%	1.5%	-0.4	377 495 563	-7.5%	2.2%	-0.3	-6.2%
SULFARGIN	76 507	-9.7%	0.4%	-0.1	72 339 064	3.1%	0.7%	-0.1	6.4%
APILAC	36 182	-39.7%	26.9%	-5.7	28 035 696	-33.4%	64.8%	-8.4	-27.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	33 268	-5.2%	12.7%	-0.7	43 208 650	-3.3%	18.6%	-0.8	0.2%
KAPSIKAM	14 105	-7.3%	2.5%	-0.1	11 961 484	-6.6%	3.9%	-0.2	-3.4%
VIPROSAL	8 573	-12.0%	1.5%	-0.1	7 105 784	-9.0%	2.2%	-0.1	-3.7%
SULFARGIN	1 603	-13.8%	0.4%	-0.1	1 537 818	-10.7%	0.8%	-0.1	-0.5%
APILAC	367	12.9%	24.3%	3	301 365	14.9%	44.5%	3.3	-0.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	152 072	-5.6%	13.1%	0.1	193 406 994	-5.9%	18.9%	-0.2	-5.0%
KAPSIKAM	65 180	-5.0%	2.5%	-0.1	54 750 418	-5.3%	3.9%	-0.2	-1.1%
VIPROSAL	41 174	-2.4%	1.5%	0	33 045 206	-3.4%	2.3%	-0.1	-0.7%
SULFARGIN	7 334	-8.0%	0.4%	0	6 811 565	-1.6%	0.9%	0	-8.2%
APILAC	1 594	-15.5%	23.0%	-0.9	1 020 644	-18.2%	39.4%	-7.2	-12.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца